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North American Sales Manager Featured in Planet Laundry

6/1/2012

July's issue of Planet Laundry magazine features the article, "Vend Pricing 101," written by Dan Bowe Speed Queen's North American Sales Manager. In the article, Bowe advises laundry store owners to evaluate their vended laundry pricing strategies. The main factors to examine when considering a price increase are store revenue, store quality and the competitive landscape. If the owner decides to increase prices, then a marketing plan must be executed to communicate the change. Bowe helps answer the question for store owners - to raise or not to raise.

"If a laundry owner needs to adjust vend prices because of the cost of natural gas, he or she should explain it to the customers," writes Bowe, "leaving no doubt in their minds why they are spending more money for each wash and/or dry."

To read more, click here.

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